When Beyoncé proudly stood in front of a screen that read FEMINIST in her 2014 VMA performance, a recording of Chimamanda Ngozi Adichie, declaring “Feminist: a person who believes in the social, political, and economic equality of the sexes,” playing in the background, a burst of simultaneous praise and outrage was heard around the world. While it was an incredible moment for a such an influential pop culture icon to declare herself as a feminist, there were doubts surrounding whether Beyoncé could really be a feminist. Doesn’t she dress too sexy? Didn’t she name her tour The Mrs. Carter Show World Tour? Doesn’t that just reduce her to Jay Z’s wife? Isn’t she just being a feminist for the money? Is that a good way to be a feminist?
Thankfully, we’ve come a long way. We’ve started to recognize that there’s no right way to be a feminist, and that femininity can encompass both traditional understandings and new definitions. At MentalScoops, we want to invite you to embrace the complexity of femininity and womanhood. It is possible, and awesome, to be both career-driven and spend hours in a Sephora. You can be a feminist and aspire to be a housewife. You can be a feminist and wear no makeup. You can both be emotionally vulnerable and strong. You can find self-confidence in your appearance, your family, and your work. You don’t have to read only tech blogs or only fashion magazines. It’s time to go beyond an either-or feminism and blogging experience: it’s time to get two, three, four different scoops of what you love about being a woman all in the same place. MentalScoops is a blog for women, by women, that focuses on three different areas: Weekly Obsessions, Product Reviews, and Breaking the Ice. We’ll talk about how obsessed we are with hot guys holding puppies – and we’ll make a list of our favorites. We’ll review some your favorite and new TV series and movies, especially ones
that feature female directors and characters. We’ll try on all sorts of makeup so that you don’t have to. But we’ll also dig deeper, breaking the ice with serious and relevant problems such as anxiety, body image, and rape culture. We want you to mix and match – take a scoop of one, of two, or of all three. Create your own reading experience and celebration of femininity!
If you’ve been looking for a feminist community that embraces femininity at its most complex, then you can subscribe in the box below and invite your favorite lady friends to read along. It’s time to make your own definition of feminism – take a scoop!